Vol. 1 No. 1 (2026): Firts Edition Ebsci Journal

Articles

• Beyond Cashless Convenience: Why Brand Awareness is the Missing Link to Purchase Intention

  Ahmad Fajar Setiawan, Moch. Rizal, Muhammad Yudha Prawira Negara (Author)

  • Setiawan et al.

• From Technology Acceptance to Marketing Agility: The Mediating Roles of Attitude Toward Using and Entry Decision among Digital Content Creators

  Gracetalia Irene Br Ginting, Catur Sugiarto, Hendri Triyanto (Author)

  • Irene Br Ginting et al.

• Determinants of Banking Return on Assets in Indonesia: An Analysis of Aggregate Fintech Expansion, Electronic Transaction Intensity, and Non-Performing Asset Ratio

  Deva Amelia Fatikasari, Edy Supriyono, Hendri Triyanto (Author)

  • Fatikasari et al.

• The Influence of Packaging Creativity on Consumer Purchase Intention in Traditional Indonesian Snacks: A Moderated Mediation Model of Attitude and Curiosity

  Arneta Ceysa Rosalina, Budhi Haryanto, Hendri Pujianto, Muhammad Yudha Prawira Negara, Hendri Triyanto (Author)

  • Rosalina et al.

• When Heritage Doesn't Moderate: The Role of Perceived Ethicality and Recognition Benefits in Building Brand Equity

  Eggar Sajid Nur Ar-raffi, Budhi Haryanto, Muhammad Yudha Prawira Negara (Author)

  • Raffi Et Al.